Press Release

Kevin Kopjak / Charles Zukow Associates 415-296-0677 /
Stephanie Stone (415) 379-5121

The City of San Francisco & The San Francisco Municipal
Transportation Agency introduce 74X CultureBus

New Muni bus route connecting visitors and locals to the
art,culture and adventure of San Francisco begins service September 20, 2008

Please note: the CultureBus route is no longer in service.

SAN FRANCISCO, Calif. (September 15, 2008) – Take your imagination for a ride aboard 74X CultureBus, the City of San Francisco and the San Francisco Municipal Transportation Agency’s (SFMTA) entirely new bus route that links passengers with some of San Francisco’s world-class cultural institutions that begins service Saturday, September 20, 2008. For one flat fare, Muni customers will have unlimited access to CultureBus – Muni route 74X – for the day, enjoying easy, economical and eco-friendly service from downtown San Francisco to Golden Gate Park stopping near various cultural institutions along the way, including the Asian Art Museum, the Contemporary Jewish Museum, the de Young Museum, the San Francisco Museum of Modern Art, the Yerba Buena Neighborhood and the California Academy of Sciences, re-opening in Golden Gate Park on Saturday, September 27.

This marks the first collaboration between the City of San Francisco, the San Francisco Municipal Transportation Agency, the San Francisco Convention & Visitors Bureau, the Yerba Buena Alliance and various cultural institutions.

“I’m thrilled to present CultureBus to the City of San Francisco and the world,” said Mayor Gavin Newsom. “ San Francisco has always been a city rich in diversity and artistic expression. I encourage visitors and locals to take a ride on CultureBus and enjoy all that our fantastic city has to offer.”

“San Francisco Municipal Transportation Agency is delighted to be a partner in CultureBus, the environmentally friendly way to experience the rich array of cultural institutions here,” says SFMTA’s Executive Director/Chief Executive Officer Nathaniel Ford. “For a nominal fare on CultureBus, residents and visitors alike can avail themselves of outstanding art, performances, the sciences and so much more along the route which stretches from downtown to Golden Gate Park seven days a week.”

"The CultureBus will provide both locals and visitors with yet another 'Only in San Francisco' experience," comments Joe D'Alessandro, San Francisco Convention & Visitors Bureau president and CEO. "The 74X will not only allow the City's museums to be much more accessible, but will further promote San Francisco's vast arts and cultural attractions."

With its vibrant yellow design and distinctive red CB logo, 74X CultureBus will be easy to spot and easily accessible. Outbound stops are: Howard & Montgomery, 3rd Street & Minna (Yerba Buena), Geary & Powell ( Union Square), McAllister & Larkin ( Civic Center) and Music Concourse Dr. ( Golden Gate Park). Inbound stops are: Hagiwara Tea Garden Dr. ( Golden Gate Park), Lincoln Way & 9th Ave. ( Golden Gate Park), Larkin & McAllister ( Civic Center), Post & Powell ( Union Square), 3rd St. & Mission (Yerba Buena) and Howard & New Montgomery. Excluding certain holidays, CultureBus will run approximately every 20 minutes, from 8:40 a.m. to 5:50 p.m. daily.

For a flat fare of $7 for adults and $5 for seniors, youths [5-17 years old] and people with disabilities, passengers will not only enjoy unlimited travel in any direction on the date of issue, they will also receive discounted admission to certain cultural destinations, including the California Academy of Sciences and the de Young Museum. In addition to the six sponsoring institutions, countless other museums, performance venues and other notable destinations are accessible by CultureBus. Museum of African Diaspora, Cartoon Art Museum, GLBT Historical Society, SF Camerawork, The Society of California Pioneers, Zeum, Yerba Buena Center for the Arts, Museum of Craft and Folk Art, California Historical Society, the Museum of Performance & Design, the San Francisco Public Library, the San Francisco Ballet, the San Francisco Opera, the San Francisco Symphony, City Hall, the Conservatory of Flowers, the San Francisco Botanical Gardens, and the Japanese Tea Garden, are all just a short walk from CultureBus stops.

74X CultureBus will also provide easy access to major transit lines and routes for travel within and beyond the City, including the F-line, with its historic streetcars; the iconic San Francisco cable cars; ferry service at the Embarcadero; and BART for travel across the greater Bay Area. Other Muni bus routes are a short walk from CultureBus stops.

Tickets are available for purchase onboard CultureBus. Correct change must be used when paying. Muni customers who are Fast Pass® holders need only to show their pass and pay a discounted rate of $3 when boarding CultureBus. Muni customers who purchase an $11 Passport can travel on all Muni services, including cable cars, all day. Children under 4 are free.

For additional information on 74X CultureBus, please visit


About the participating cultural organizations

Holding a world-renowned collection of more than 17,000 Asian art treasures spanning 6,000 years of history, the Asian Art Museum is one of the largest museums in the Western world devoted exclusively to Asian art. An architectural gem featuring a dynamic blend of beaux arts and modern design elements, the museum’s Civic Center home is the result of a dramatic transformation of San Francisco’s former main library building into a showcase for the museum’s acclaimed collection and exhibitions. Hours are 10 a.m. – 5 p.m. Tuesday, Wednesday, Friday, Saturday & Sunday, and 10 a.m. – 9 p.m. on Thursday. The Museum is closed Mondays, New Year’s Day, Thanksgiving, and Christmas Day. (415) 581-3500.

The California Academy of Sciences is home to Steinhart Aquarium, Morrison Planetarium, Kimball Natural History Museum, and world-class research and education programs—all under one living roof. The new Academy, designed by award-winning architect Renzo Piano, opens to the public on September 27 in Golden Gate Park. From the splashing penguins in African Hall to the wildflowers on the roof, the building is bursting with life. A four-story living rainforest and awe-inspiring coral reef ecosystem will delight visitors of all ages, and interactive space shows will transport audiences beyond the boundaries of our planet. Opportunities abound to meet Academy scientists, share in their discoveries, and join the journey to make our world a greener, more sustainable place to live. Hours are 9:30 a.m. – 5 p.m. Monday – Saturday, and 11 a.m. – 5 p.m. on Sunday. The Academy is closed on Thanksgiving and Christmas. (415) 379-8000.

With the opening of its new building on June 8, 2008, the Contemporary Jewish Museum (CJM) ushered in a new chapter in its 20-plus year history of engaging audiences and artists in exploring contemporary perspectives on Jewish culture, history, art, and ideas. The new facility, designed by internationally renowned architect Daniel Libeskind, is a lively center where people of all ages and backgrounds can gather to experience art, share diverse perspectives, and engage in hands-on activities. Inspired by the Hebrew phrase “L’Chaim” (To Life), the building is a physical embodiment of the CJM’s mission to bring together tradition and innovation in an exploration of the Jewish experience in the 21st century. Hours are 11 a.m. – 5:30 p.m. Monday, Tuesday, Friday, Saturday & Sunday, and 1 – 8:30 p.m. on Thursday. The Museum is closed Wednesdays, Fourth of July, Thanksgiving, New Year's Day, Rosh Hoshanah, Yom Kippur and Passover. (415) 655-7800.

The de Young Museum, designed by Herzog & de Meuron and located in Golden Gate Park, showcases American art from the 17th through the 21st centuries, international textile arts and costumes, and art from the Americas, the Pacific, and Africa. Hours are 9:30 a.m. – 5:15 p.m. Tuesday, Wednesday, Thursday, Saturday & Sunday, and 9:30 a.m. – 8:45 p.m. on Friday. The Museum is closed on Mondays, New Year’s Day, Thanksgiving, and Christmas Day. (415) 750-3600.

Located in a striking Mario Botta–designed building in the heart of the Yerba Buena district, the San Francisco Museum of Modern Art (SFMOMA) is one of this city’s most impressive cultural sites. In its four floors of spacious galleries, the Museum presents modern and contemporary painting and sculpture, photography, architecture and design, and media arts. SFMOMA also offers a variety of services including numerous educational programs for children and adults; the MuseumStore, offering the Bay Area’s finest collection of art books and gifts; and Caffè Museo, featuring all-day dining. SFMOMA is open daily (except Wednesdays): 11 a.m. t0 5:45 p.m.; open late Thursdays, until 8:45 p.m. Summer hours (Memorial Day to Labor Day): Open at 10 a.m. Closed Wednesdays and the following public holidays: New Year’s Day, Fourth of July, Thanksgiving, Christmas. (415) 357-4000.

The Yerba Buena Neighborhood, supported by the Yerba Buena Alliance since 1991, is the cultural heart of San Francisco. With 11 world-class museums, a variety of galleries and venues for live performance, there’s something here for everyone. Whether you’re looking for cartoon art, hands-on technology experiences for children, contemporary or modern expression, emerging California artists, or exploring different races and cultures in depth, the Yerba Buena Neighborhood is the perfect destination for arts and culture. (415) 541-0312.

The San Francisco Convention & Visitors Bureau is a private, not-for-profit organization that markets the City as a leisure, convention and business travel destination. With more than 1,800 members, the SFCVB is one of the largest membership-based tourism promotion agencies in the country. Tourism, San Francisco's largest industry, generates in excess of $8.2 billion annually for the local economy. The SFCVB business offices are located at 201 Third St., Suite 900, San Francisco, CA 94103. The Bureau also operates the Visitor Information Center at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets. For more information, call 415-974-6900 or visit

Contributing to the quality of life equation in this world class city is the San Francisco Municipal Transportation Agency (SFMTA), a unique organization of 5,000 employees that keeps The City by the Bay moving by operating and managing the ground-transportation system encompassing pedestrians, bicycles, transit, parking and traffic. Known universally as Muni, The City’s transit system is one of the oldest in the nation, dating back to the mid 19th Century. It currently is the seventh largest North American transit operation, and the most unique, with 700,000 daily boardings on a fleet of more than 1,000 vehicles: electric trolleybuses, standard and hybrid buses operating on biodiesel, light rail, vintage streetcars and the iconic cable cars. Muni provides service within a quarter of a mile of all residents in The City. Paratransit service for people with disabilities is provided under contract. In keeping with the quest for a greener San Francisco, the fleet is advancing toward 100 percent emission-free status by 2020. Power for electric vehicles, which comprise over half the fleet, comes from a non-polluting, city-owned, hydroelectric source in the Sierras.